2026 HCA Product Show to Spotlight AI Innovation with Keynote Speaker Miguel Gonzalez
The Heartland Carwash Association (HCA) is proud to announce the 2026 HCA Product & Equipment Show, taking place March 24–25, 2026, at the Beardmore Event Center in Bellevue, Nebraska. This year’s theme, “Wash Intelligence: Where AI Meets ROI,” will focus on the technologies and strategies shaping the future of the carwash industry.
Headlining the event is keynote speaker Miguel Gonzalez, a nationally recognized expert in artificial intelligence and business innovation and President and CEO of Micrologic. Gonzalez will deliver a forward-looking keynote designed to help carwash owners and operators understand how artificial intelligence can be practically applied to improve operations, enhance customer experience, and drive measurable return on investment.
“AI is rapidly transforming how businesses operate, and the carwash industry is no exception,” said Pat Shannon, President of the Heartland Carwash Association. “Miguel’s expertise and real-world approach align perfectly with this year’s theme. Attendees will gain actionable insights they can implement immediately to improve efficiency, profitability, and long-term growth.”
The 2026 HCA Product Show will bring together carwash owners, operators, vendors, and industry professionals from across the Midwest for two days of education, networking, and hands-on exposure to the latest products and innovations. In addition to the keynote presentation, the event will feature educational seminars, carwash tours, vendor exhibits, and opportunities for peer-to-peer collaboration focused on advancing business performance and industry best practices.
With attendees expected from a nine-state region including Minnesota, North Dakota, South Dakota, Wisconsin, Iowa, Nebraska, Illinois, Kansas, and Missouri, the show continues to serve as a central hub for regional industry engagement and professional development.
Registration is now open for carwash owners, operators, and industry professionals interested in exploring emerging technologies, strengthening operational strategies, and connecting with leading vendors and experts.
For more information and to register, visit www.heartlandcarwash.org.
